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Written by Eric McLaughlin
Who is Russell Brunson? Over the past 10 years, Russell has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.
In college, Russell had his first success as an online marketer selling potato gun DVDs. This small business hobby became an obsession, and launched Russell into the world of Internet Marketing, where he quickly became one of the top marketing minds in the world. Within a year of graduating college, he’d made his first million dollars selling his products.

Russell sold everything from shakes and supplements, to coaching, books, consulting, coupons, t-shirts, technology services, and software. He reached top ranking status in several network marketing companies, winning a Ferrari and generating 1.5 million leads in just six weeks.

The limitations and obstacles Russell encountered with the technology required to bring his sales funnels to life, became the birthplace of the idea for his software company, Click funnels. Together with his partner Todd Dickerson, Russell launched their sales funnel software in October 2014, and the company has grown to $100,000,000 and 55,000 customers in just three years.
Clickfunnels is now the fastest-growing non-venture backed software company in the world.

With a following of over a million entrepreneurs, he’s published and sold over 250,000 copies of his marketing books, popularized the concept of sales funnels, and helped tens of thousands of entrepreneurs quickly get their message out to the marketplace.

As of 2018, Russell’s training, teaching, and software has created over 206 millionaires who are in his exclusive club called the 2 Comma Club.

Russell’s mission for Clickfunnels extends out to non-profit organizations like World Teacher Aide, where every new funnel that goes live inside of Click funnels community equals a $1.00 donated to building schools in Africa.

Click funnels is also working to produce a documentary and sales funnel for Operation Underground Railroad, a non-profit that rescues children from sex trafficking all over the world.


- It is NOT just another “how to” book on Internet Marketing.
- It is NOT about getting more traffic to your website - yet these secrets will help you to get exponentially MORE traffic than you’ve ever experienced before.
- It is NOT about increasing your conversion - yet these secrets will increase your conversion MORE than any headline tweak or split test ever could.  
Low traffic or conversions are symptoms of a much greater problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). Inside you will find the actual playbook we created after running thousands of tests and perfecting what works online. You now have access to all of the processes, funnels and scripts that we used to scale companies online.
  •  The FIRST thing he tell's all of his brand new high level clients to get them generating instant profits... PLUS: You'll get to peak behind the scenes to find out what I told one client when he started spending $116 to make $97 (HINT: It flies in the face of conventional wisdom...) - pg. xvi
  •  His 'secret' WHO-WHERE-BAIT-RESULT formula technique that he uses to turn miserable companies into cash pulling empires for their owners... (SIDENOTE: He typically charges $25,000 to clients to get access to this formula because it's worth that AND MORE! You get it instantly when you pick up this low cost book.) - pg. 13
  •  If you think you know what an effective sales funnel looks like... think again! I'll show you how I use advanced sales funnel techniques to literally 'squeeze' my dream customer out of a pile of traffic... if you've got a business being overrun by 'idiot' customers or clients then you NEED to see how I run my funnels... - pg. 36
  •  How I target my dream customers and create hyper-targeted messages by asking myself 3 simple questions that can be answered in less than two minutes and give me everything I need to start driving traffic to my funnels... - pg. 42
  •  The shocking difference between: 'Traffic You Control' 'Traffic You Don't Control' and 'Traffic You Own'... (It matters. Big time.) - pg. 48
  •  His top 5 favorite traffic sources... PLUS: He'll show the exact landing page that he sends that earns him a positive ROI no matter which of the 5 he chooses... AND: He'll show you what to do to make sure that you NEVER waste money on traffic (HINT: Don't spend money unless you are 100% sure you are gonna get something specific in return) - pg. 51 [Fig 5.2]
  •  Why he models 100% of his selling emails after day-time Soap Operas.... and you'll see firsthand how effective this 5 part email marketing strategy really is in driving sales (not matter what product or service is being sold...) - pg. 73
  •  The 4 simple questions to ask yourself to reverse-engineer ANY successful landing page... ask yourself these questions and create a landing page that converts... even if you suck at copywriting... - pg. 104
  •  The distinct difference between a six-figure, seven-figure, and eight-figure business... (HINT: It has nothing to do with the products you sell, your traffic, your sales copy, or even your product launch method...) - pg. 113
  •  Why The 5 minute 'Bump Test' can increase your conversions by as much as 33% on products and services that you are ALREADY selling... and you'll learn how the 'Bump Test' can give you 3x's the eyeballs to your other offers without having to change anything but the order your prospect sees your stuff... - pg. 160 [Fig. 13.1a]
You'll Also Get His Top 7 Favorite Sales Funnels... His Sales Scripts... And SO MUCH MORE!
Hurry, This FREE Offer Won't Last Long!
"DotComSecrets was huge for me to create the funnels I currently use to generate over $250k in revenue every single month..." 
- John Lee Dumas
"I've underlined something in almost every page! I wish I
wrote this book - it's
- Jeff Walker
"I wish I would have had this two years ago. I paid him $25k to learn this stuff, and you're
getting it for FREE..."
- Liz Benny
"I absolutely love it - you've put 10 years worth of knowledge in here, and it's made everything easy for me..."
- Carolina Millan
"I was planning on giving this book 5 minutes... I ended up reading the whole thing! This is the best marketing book I've come across in years..." 
- Danny Iny
"This book is the real deal. I can't believe he's giving away all of this stuff! This is better then stuff I've paid $2,000 For..."
- Ty Cohen

WHAT IS Expert Secrets?

Expert Secrets Will Help You To...
- Find your voice and give you the confidence to become a leader...
- Build a mass movement of people whose lives you can affect...
- Make this calling a career, where people will pay you for your advice 
Get Your FREE Copy Of EXPERT SECRETS Now... and Find Your Message, Build A Tribe, And Change The World...

Do you have a message you want to share with the world?

Do you have specialized knowledge that could help change someone else's life?

Would you like to get paid for your advice?
The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone’s health, grow a company or more… 

But only if you know how to get it into the hands of the people whose lives you have been called to change.
  •  Expert Secrets will help you find your voice and give you the confidence to become a leader…
  •  Expert Secrets will show you how to build a mass movement of people whose lives you can affect…
  •  Expert Secrets will teach you how to make this calling a career, where people will pay you for your advice…
Expert Secrets Has Already Helped Countless People Around The World...

The Question Is, Are YOU Next?"
Hurry, This FREE Offer Won't Last Long!
"Expert Secrets Has Already Helped Countless People Around The World... The Question Is, Are YOU Next?"
"Over 50,000 Women Have Joined Our 'Lady Boss' Community!"
- Kaelin Poulin
"In the first 45 days I sold over 500 copies of my hot dog course!"
- Ben Wilson
"On that first webinar I sold more than I did in an entire year."
- Alison Prince
"Before, I thought it was my fault that no one cared about my message..."
- Justin Williams
"I've created a movement. People are joining my energy clearing academy every day and using the tools to change their lives"
- Tara Williams

WHAT IS 108 Proven Split Test Winners?

Simple Tweaks You Can Make To Your Website, So You Can Make More Money Now!
  •  He added ONE tiny thing to his blog, and is making him $276 for EVERY thousand visitors they get to their blog... (this one is almost dumb, cause it's SO easy to add to ANY blog) (Page 9)
  •   "Buy Now" VS "Free Trial" - one of them will give you a 158.6% increase - do you know which one? (Page 10)
  •  When do you show your order form - screw this one up and you could lose 44% of your sales (Page 11)
  •  The secret "Bridge" page you should show BEFORE anyone sees your video sales video - by blocking your orders with this page before they see your message, you can see up to a 59% increase in conversions! (Page 13)
  •  The un-obvious price drop that gave him a HUGE 616.4% INCREASE in conversions and gave him 4 times as many customers! (Page 14)
  •  What he learned from a recent campaign that added 41,000 new members to one sites in just 30 days (Page 15)
  •  The mobile responsive squeeze page SCAM... don't listen to the "gurus's".. he did, and it killed their conversions by 83%... (Page 17)
  • Offer this ONE THING for free - and see in INSTANT 55% boost in your sales! It's so easy you'll be shocked you missed it before. (Page 24)
  • Should you change your offer by traffic source? YES! - Traffic from Facebook that saw this tiny offer tweak increased conversions by a WHOPPING 75.6% - yet it HURT conversions from their other traffic sources. (Page 25)
  • The TWO magic words (next to your order button) that increased conversions by 28% (Page 27)
  • Selling SAAS products? Should you focus on the length of the trial or the speed of singing up? One of them will increase your conversions by 30% - the other will slow signups to a screeching halt. (Page 27-28)
From here it's just finalizing the details. Click on the button below and we can finally get started! 
One Of These Landing Pages Had A 18% INCREASE In Optins, But A 31% DECREASE In Sales... Can You Guess Which One (and WHY)? (Page 75)
The "Video Spoiler" box that increase sales on our VSL by an incredible 73%! After we learned this one, we added it to every VSL we had and saw very similar bumps! (Page 62)
One of these webinar registration pages INCREASED our conversions by 29.45%. Can you guess which one? (it'll probably make you angry at first, and then happy later because you'll be able to fire your designer!) (Page 55)
The secret "Toilet Letter" that increased our LIFETIME Customer Value from $150 to $450 - (I'll actually GIVE YOU THE LETTER we used! Just tweak it for whatever you sell and watch the money pour in!) (Page 88-93)
Here's What To Do Next...
Click on the button below and we can finally get started! Thanks for taking the time to read this letter and watch the training video and I look forward to hearing from you soon!
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